DIGITAL MARKETING COURSE SYLLABUS

Module 1 – Search Engine Optimization Course (SEO)

Basics for SEO

  • What is Domain
  • Basic Knowledge of World Wide Web
  • Difference between Portal and Search Engines
  • What is SEO
  • Types of SEO Techniques
  • Black hat techniques
  • White Hat techniques
  • How Search Engine works
  • Digital Marketing Word 3d sphere on white background.

 

SEO Research & Analysis

  • Market Research
  • Keyword Research and Analysis
  • Keyword opportunity
  • Competitors Website Analysis
  • How to Choose Best Keywords
  • Tools available for Keyword Research

Website Design SEO Guidelines

  • Content Research
  • Content Guidelines
  • Content Optimization
  • Design & Layout
  • XML Sitemap / URL List Sitemap

 

On-page Optimization

  • The Page Title
  • Meta Descriptions & Meta Keywords
  • Headings
  • Bold Text
  • Domain Names & Suggestions
  • Canonical Tag
  • Meta Tags
  • Images and Alt Text
  • Internal Link Building
  • The Sitemap
  • Server and Hosting Check
  • Robots Meta Tag
  • 301 Redirects
  • 404 Error
  • Duplicate content

Off-page Optimization

  • Page Rank
  • Link Popularity
  • Link Building in Detail
  • Directory Submission
  • Social Bookmark Submission
  • Blog Submission
  • Articles
  • Links Exchange
  • Reciprocal Linking
  • Posting to Forums
  • Submission to Search Engine
  • RSS Feeds Submissions
  • Press Release Submissions
  • Forum Link Building
  • Competitor Link Analysis

Google Analytics

  • Website Tracking
  • Goal Conversion Tracking
  • Event Tracking
  • Post Tracking on Facebook, Twitter, Blogger.

SEO Tools

  • Keyword Density Analyzer Tools
  • Google Tools
  • Yahoo / Bing Tools
  • Rich Snippet Text Tools
  • Comparison Tools
  • Link Popularity Tools
  • Search Engines Tools
  • Site Tools
  • Miscellaneous Tools

SEO Reporting

  • Google analysis
  • Tracking and Reporting
  • Reports Submission
  • Securing Ranks

 

Module 2 – PPC Management on Google Adwords – SEM

Adwords course is a 100% practical course which covers

INTRODUCTION:

  • What is Pay Per Click (PPC)? History of PPC
  • Online vs Offline Marketing
  • How does PPC work? Evolution of PPC Google AdWords
  • Importance & Benefits of PPC
  • Basic of PPC
  • RESEARCH AND BID MANAGEMENT ON GOOGLE ADWORDS :
  • What is Keyword Research? Importance of targeted keywords  Keywords popularity & Search Volume What is bidding?
  • How to increase position on search?
  • Importance of bidding techniques
  • Difference in SEO & PPC keywords Selecting targeted / related keywords Categorizing keywords in Ad Groups What is Quality Score?
  • Bid Management
  • Competitive Analysis for bidding Researching for PPC keywords Analyzing competition keywords PPC keywords tools and resources Effect of Quality Score on bidding?
  • User Defined bids and Automatic Bids

SETTING UP PPC CAMPAIGN   ON GOOGLE ADWORDS:

  • Google Adwords Account Structure
  • Language Targeting
  • Budget Management Using Multiple Account PPC Campaign Structure Device Targeting
  • Using My Client Center (MCC) Location Targeting
  • Campaign Management

CRETING ADS   ON GOOGLE ANDWORDS:

  • Create Effective Ads Example of Effective ads Ad Group Monitoring Google Adwords Editor
  • Measurement of Title, Description URL Features of ads
  • Google Adwords Tool
  • Ad copy testing
  • Ad Group Creation

REPORTING:

  • What is Landing Page? Optimizing your landing pages Competitors Website Analysis Ad group Performance Reports Day Parts Reports
  • Device Report
  • Ads versus Landing Page Increasing conversion rates Campaign Performa nce Reports Ads Performance Reports
  • Traffic Reports
  • Important of Landing Page
  • Keywords Performance Reports
  • Ads Performance Reports
  • Geographic Report

 

 

Module 3 – Social Media Marketing

INTRODUCTION:

  • What is Social Media Types of social media How  does it work?
  • Why businesses need it?
  • Integrating social media in websites and blogs
  • Brands Case studies
  • How to network on Social Media sites? Benefits of Social Media
  • Influence of Social Media
  • Effect of Social Media on Google Search
  • Choosing right social media Generating   word of mouth Viral Marketing

 

BLOGS  :

  • Dos and Don’ts
  • Widgets
  • Tips and tricks for interesting articles> Publishing and networking via blog Blog promotion
  • Myblog
  • Post updation
  • Blog Commenting

 

W HAT’ S  MORE

  • Press Release / News
  • Article creation & Submission Linking Social Media Accounts Importance of S hort URL and how to do it Doubts C learing
  • Content sharing
  • Optimizing Social Media content for Search Engine

 

TOP SOCIAL MEDIA SITES

    • Creating twitter page
    • Tweets Twitter Guidelines
    • FB Benefits for Business
    • FB Profile Customization
    • FB Fan Pages Customization
    • Promoting FB page
    • FB Engagement and Conversation
    • FB Advertisement
    • Facebook Page Optimization
    • Pros and Cons of using FB LinkedIn Groups
    • How to do link building in LinkedIn
    • LinKedin Advertising
    • Google+ Tools & Techniques
    • Google Plus: Circles | Stream
    • Google Plus for Businesses
    • Twitter Profile Creation
    • Twitter List
    • Twitter Profile Page Optimization
    • Open Graph Protocol
    • Twitter Cards

 

Module 4 – Become Blogger & WordPress  Expert

What will you learn?

WORDPRESS:-

  • Introduction to WordPress
  • WordPress for blog and website
  • Adding WordPress blog to a site
  • WordPress installation and settings
  • WordPress dashboard
  • Admin panel view
  • General settings
  • Permalink Structure
  • Creating posts
  • Creating categories for posts
  • Assigning tags for posts
  • Creating pages
  • Links management
  • Adding a contact form
  • Creating admin user
  • Managing different user
  • Defining roles for users
  • Installing themes from library ü Customizing navigation menus  ü Managing plugins
  • Social media plugins
  • Managing media
  • Managing post comments
  • Managing widgets
  • Creating and customizing slider
  • WordPress Tools
  • Customizing and modifying a theme *
  • Importing and exporting the site *

 

BLOGGER (Blogspot.com)

  • Creating a Blog
  • Creating SEO friendly
  • Optimize Blog post titles
  • Keywords in Content
  • SEO Optimize Images
  • SEO Friendly URL
  • Heading Tags
  • Keywords In Domain Name
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